Design challenge and responsibilities overview
Product overwiew
Carmen is AI powered mobile application that was created to bring people together. It allows to plan user’s travel in 3 different ways (manually, with AI suggestions, fully AI) to give a user maximum control over the result. Main users are people who love travelling and want to make their life more full.
Task
Create a mobile application design and prototype it. Design pitch deck to get investments for the app.
Objective challenges
It’s person-first application and designer needs to understand people
Pack an application idea in a pitch-deck for investors
Create a Figma prototype that should perfectly work
My role
I joined this start-up as a Product Designer on the “idea” stage. I worked with 1 Product designer leading the process and facilitating communication with client.
Result
Mobile prototype designed in 8 weeks
Analyzed the American market and developed a pitch deck
Conducted UX research that helped reduce the number of clicks to the target action by 10%.
Responsibilities
Brainstorming
Branding creation
UX/UI design
Prototyping
UX Research
Sketching & Wireframing
A/B Testing
Team
2 Product Designers
Project Manager
Tools
Figma
FigJam
Figma Slides
Slack
Jira
Timeline
3 month